Continuing Education

As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace.

Qualifying Activity
Documentation Required
Professional development classes, Seminars, Webinars, Training 1 credit
for each full hour
Certificate of Attendance or Registration Confirmation
Industry Conferences 1 credit
for each 2-hour period
Receipt or proof of registration
Participation in industry task force with defined output (e.g. development of new standards, industry white paper) 4 credits
per task force
Letter from industry group
Presentations at industry meetings, guest lectures, participation on a panel 4 credits
per presentation
Copy of program; Date and location of presentation; evaluations, if applicable
College/University programs 5 credits
per semester-long course
3 credits
per trimester- or quarter-long course
Name of educational institution; Course Title(s) and Syllabus; Name of Instructors; Semester/Trimester/Quarter Completed
Participation in IAB Certification Item Writing/Review Workshop* 2 credits
per in-person workshop
Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog) 3 credits
per publication
Copy of article, date, publication name

Please visit the Continuing Education section of the Member Portal for detailed information on CE Requirements, to submit your CE and track your progress during your certification cycle.