Digital Media Sales Certification

Exam Information

All candidates that apply for the DMSC certification will have 6 months following their application date to successfully complete the DMSC examination.

Individuals that do not pass their exam will have to wait until they receive their official score report and pay a $175 re-test fee.

Anyone that exceeds the 6 months exam timeline will have to re-apply for the exam and pay all applicable fees.

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Examination Blueprint

Valid through 8/31/26

Comprehend Digital Advertising Ecosystem

37.50%

  • Explain marketing models
  • Describe the digital landscape
  • Describe digital advertising formats and platforms
  • Define key digital advertising tools and technologies
  • Adhere to compliance standards/policies

Sell Digital Advertising Solutions

32.50%

  • Identify client
  • Determine client needs
  • Align digital advertising solutions with client needs
  • Establish client KPIs
  • Design and present client proposal
  • Negotiate contractual agreement

Manage Digital Advertising Campaigns

15.00%

  • Launch digital advertising campaign
  • Monitor digital advertising campaign
  • Optimize digital advertising campaign

Evaluate Performance

15.00%

  • Analyze campaign delivery
  • Analyze campaign performance against KPIs
  • Review opportunities to renew or upsell digital advertising campaign

Examination Blueprint

Effective 9/1/26

Comprehend the Advertising Ecosystem

31%

  • Explain advertising strategies
  • Understand the landscape
  • Evaluate advertising platforms and media formats
  • Define advertising tools and technologies
  • Adhere to compliance standards/policies

Develop Advertising Partnerships

29%

  • Identify clients needs
  • Establish client outcomes and key performance indicators
  • Align advertising solutions with client outcomes
  • Design and present client proposal
  • Understand contractual terms and conditions

Manage Advertising Campaigns

19%

  • Launch advertising campaign
  • Monitor advertising campaign
  • Optimize advertising campaign

Evaluate Performance

21%

  • Interpret campaign delivery
  • Evaluate and articulate campaign performance
  • Review opportunities to renew or upsell advertising campaign